Why Draft Service Companies Need Quality Assessments
You show up to fix a foamy tap, spend 20 minutes cleaning a line, collect your $75, and leave. Meanwhile, you're walking away from thousands in potential revenue because you didn't identify the real problems lurking in that system.
I've been in your shoes. When I owned my draft service company, I was constantly frustrated by customers who complained about quality issues but balked at investing in proper solutions. The problem wasn't their unwillingness to spend money; it was my inability to show them exactly what was wrong and what it was costing them.
That's where detailed draft beer system quality assessments become your secret weapon.
The Hidden Profit Killer You're Missing
Most bar owners think draft problems are normal. A little foam here, inconsistent pours there, they've accepted it as part of doing business. What they don't realize is that these "minor" issues are bleeding their profits dry.
Consider this: if a bar is over-pouring by just 10% due to system inefficiencies, that's potentially thousands in lost revenue annually. But how do you prove this to a skeptical owner who thinks everything is "fine enough"?
Your Assessment Becomes Their Wake-Up Call
A comprehensive 90-minute quality assessment does something your typical service call can't: it transforms you from a repair technician into a trusted advisor. When you walk through their system with scientific precision, measuring gas pressures, calculating flow speeds, and checking line cleaning quality, you're demonstrating expertise that commands respect and premium pricing.
Here's what changes when you offer detailed assessments:
- You Identify Problems They Didn't Know Existed. That glycol deck that's running too warm? The backup gas system they've been running on for months? Are the incorrect gas blends costing them money with every pour? These aren't obvious to bar owners, but they're profit killers you can fix.
- You Provide Quantifiable Evidence. Instead of saying "your system needs work," you can say "your current setup is operating at 65% efficiency, and here's exactly what that's costing you per month." Numbers don't lie, and they make your recommendations undeniable.
- You Create a Clear Roadmap for Improvement. A detailed report with specific scores and benchmarking against industry standards gives you a structured approach to upselling. You're not pushing random services, you're following a scientific assessment that prioritizes improvements based on impact.
The Sales Tool That Pays for Itself
The Draft Quality Assessment Tool is included in the Tap Trackers program. Whether you’d like to charge your customers for it or not is up to you. If you do, then when you position an assessment as an investment in their profitability rather than an expense, the conversation changes completely. Regardless, you're giving them a comprehensive understanding of their system and a roadmap to increased profits.
But here's the real value for your business: every assessment typically uncovers hundreds or thousands of necessary improvements. Temperature issues, pressure problems, inefficient trunk lines, inadequate insulation…. These aren't just maintenance items, they're profit optimization opportunities.
Building Long-Term Relationships
The assessment process also does something crucial for your business growth: it positions you as the expert they turn to for strategic decisions, not just emergency repairs. When they're considering system upgrades, expanding their tap lines, or troubleshooting recurring issues, you're the first call they make.
It's the move from a reactive service provider to a proactive consultant that drives repeat business in the draft service industry.
Your Next Step
If you're tired of competing solely on price for basic service calls, it's time to elevate your value proposition. Start offering Tap Trackers comprehensive quality assessments that demonstrate your expertise, uncover hidden profit opportunities for your customers, and create a pipeline of higher-value projects.
The bars in your market are losing money every day due to draft system inefficiencies. The question is: will you be the one to help them solve it, or will you keep fixing the symptoms while someone else captures the real opportunity?
Your customers need this level of expertise. Your business deserves the higher margins that come with consultative selling. The assessment is simply the tool that makes both possible.