Turn Every Service Call Into a Sales Opportunity

A comprehensive 90-minute quality assessment does something your typical service call can’t: it transforms you from a repair technician into a trusted advisor. When you walk through their system with scientific precision, measuring gas pressures, calculating flow speeds, and checking line cleaning quality, you’re demonstrating expertise that commands respect and premium pricing.

Types of Beer Gas Systems (video)

There are different ways to push the beer from the keg to the bar. There are beer gas cylinders, beer gas blenders, and beer gas blender generators. I guess there are also air compressors, but they are terrible. If you’re using an air compressor, you’ve got to call me right now, and we’ll help you make the change and point you in the right direction. I explain why air compressors are terrible here. But just know that air is the worst thing for draft beer …

Micro Matic Dispense Institute

MicroMatic Draught School

I’m a big fan of everything Micro Matic—especially their Dispense Institute and the trainers who teach the classes. In this post I’ll outline why.

Vantage Synergy

A non-toxic, but powerful line cleaning solution from National Chemicals. Save time, money, and lives.

Do You Need To Clean Your Draft System Before Restart?

Growth on beer coupler

Draught systems must be cleaned prior to restarting – it is not only good business but the right thing to do for consumers and brewers.
In this post: 3 reasons you need to clean the beer lines before restarting the system.

Beer Line Cleaning Pricing Strategies

beer line cleaning pricing strategy image

There are typically three ways to price something:
1. Cost Plus
2. Competitor Match or Minus
3. Value-Based

Most people select option one or two because they are the easiest. A little market research and BAM! you have your pricing structure.

Let’s look at the pros and cons of each: